Personal Data and MyData
- Authors
- Topics
This video introduces the concept of personal data and its growing importance in the digital age. It explains the GDPR definition of personal data, discusses challenges related to data exploitation and protection, and presents MyData as a human-centric approach that empowers individuals to control and benefit from their personal data.
Viivi Lähteenoja is a doctoral researcher in the doctoral school for Philosophy, Arts, and Society at the University of Helsinki. Viivi was a founding member of the NGO MyData.org and serves as advisor on themes for data privacy, for example for the city of Helsinki.
This introductory video is part of a video library used as teaching resource for BA Course Introduction to Helsinki Digital Humanities and Social Science at the University of Helsinki.
Learning Outcomes
After watching this short video, the viewer will be able to:
- Define personal data and explain its broad interpretation under the GDPR
- Describe key societal challenges associated with the collection, use, and exploitation of personal data
- Explain the principles of MyData and how a human-centric approach can enhance individual control, data protection, and responsible data use
